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BuzzFeed’s Advice For Creating Emotional Bonds to Video Content

“Content is King, Distribution is Queen, and she wears the pants.” One phrase that resonated with many attendees during John Perelman’s session. Perelman, the Vice President of Buzzfeed Motion...

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Verticalization And The Future Of Social Media

“To reach success, ideas should start small then expand.” The online community has greatly changed since the World Wide Web’s early years. Starting as a small program used mostly for research, the...

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Building Your Social Presence at #SMWNYC with BuzzFeed’s Social Team

In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking...

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Unpack the Industry’s Latest Social Measurement Guidelines with IAB at #SMWNYC

Social media, including paid, owned and earned, continues to rapidly evolve, which is why Social Media Measurement Guidelines are needed to help agencies and marketers better understand the real impact...

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EVENT SPOTLIGHT: The Story of Pope Emojis and How Millennials Re-connected...

Millennials now outnumber Baby Boomers, and marketers are constantly looking for ways to capitalize on this group of consumers and social media enthusiasts. Not only are Millennials the largest...

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Simply Measured at #SMWNYC: Why Marketers Need to Understand and Own “Dark...

You are failing to recognize 50% of the value that social is driving for your organization. The explosion of mobile messaging and private sharing have dramatically increased the impact that dark social...

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Meet Storyful, The Trending News and UGC Video Verifier, and Official Event...

Everyone knows the stars of YouTube, Vine, Instagram and Snapchat. They have big audiences and big price tags, and working with them isn’t always a possibility. To better understand this complex yet...

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What Marketers Need To Know About Social Intelligence, a Talk at #SMWNYC with...

Chimpery: n. 1. The act of mistaking motion for progress. 2. diffuse, undifferentiated activity without a clear goal 3. Flinging one’s shit and shrieking at the top of one’s lungs in lieu of actually...

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16 #SMWNYC Events Exploring Today’s Major Social Media Platforms

Today, it seems like social platforms have all the power, and marketers are faced with ongoing challenges of captivating audiences in a never-ending battle of time and attention. From Facebook and...

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National Geographic’s #SMWNYC Event on How They Engage 350 Million Fans on...

National Geographic aims to inspire, enlighten and activate audiences around the world, encouraging them to go further and test the limits of what is possible, and at #SMWNYC, they are sharing this...

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